Everything to Know About Kylie Jenner’s Brand Khy, From Launch Date to Sizing
Kylie Jenner, 26, just launched a new clothing brand, Khy, which is available to purchase now on Khy.com and across social media platforms. The line, sold at prices ranging from $48 to $198 and offered in sizes XXS to 4X, is inspired by Jenner’s wardrobe and meant to push boundaries and challenge the status quo, according to an Oct. 25 press release. The company will value creativity by collaborating with high-fashion designers and public figures, inclusivity by sourcing inspiration from cultures all over the world and offering extended sizes, and consistency by dropping pieces often to provide the fan base with options.
What’s in the name? Khy is a play on Jenner’s nickname “Ky,” adding an “h” to symbolize destiny, good fortune, and spirituality. The inaugural collection, created in collaboration with Namilia creative directors and founders Nan Li and Emilia Pfohl, consists of 12 looks, including faux-leather pants, coats, tops, and base layers.
Jenner’s Oct. 24 outfit post officially introduced the aesthetic of the label and confirmed she’ll be featured in brand campaigns. She wore a sexy-meets-sophisticated trench with strong shoulders, leather gloves, and knife-sharp boots, suggesting edgy ’80s undertones. On Jenner, the jacket was unzipped on each side, resulting in skin-revealing thigh-high slits. Jenner’s dark hair was left slightly messy in tousled waves, and she opted for rouged cheeks, a berry-toned lip, and a jet-black manicure. She captioned the post, “meet khy.”
The reality TV star and Kylie Cosmetics beauty mogul has been cementing her status in the fashion industry for the past few seasons, forging connections with houses from Jean Paul Gaultier to Mugler, and she’s made the rounds at Paris Couture Week, too. As a multimillionaire, entrepreneur, and tastemaker, she’s more than prepared to step into the spotlight as a designer, following in the footsteps of her sisters Kim Kardashian, who created Skims in 2019, and Khloé Kardashian, who launched Good American in 2016.
Ahead, shop the Khy pieces that are still available and sign up to be notified of restock for the ones that aren’t. Then comb through Jenner’s style evolution to reminisce on her taste and how it’s transformed over time, leading her to her next major industry venture.
Khy Faux Leather Strapless Mini Dress ($98)
Khy Faux Leather Trench ($198)
Khy Faux Leather Cropped Hooded Jacket ($118)
Khy Faux Leather Legging ($98)
Khy Faux Leather Long Sleeve Mini Dress ($128)
Khy Moto Gloves ($58)
Khy Faux Leather Open Back Top ($78)
Khy Faux Leather Pant ($118)
Khy Faux Leather Strapless Long Dress ($148)
Khy Seamless Baby Tee ($48)
Khy Seamless Legging ($58)
Khy Seamless Mock Neck Long Sleeve ($52)
Kylie Jenner celebrated the brand’s launch on Oct. 26 in the Faux Leather Open Back Top ($78) and the Faux Leather Pant ($118).
Kendall Jenner made an appearance to support her youngest sister at the debut party on Oct. 26, wearing the Khy Faux Leather Strapless Long Dress ($148).
Hailey Bieber was on hand for the brand’s launch on Oct. 26, wearing the Khy Faux Leather Strapless Mini Dress ($98).
“Khy is a homage to the limitless possibilities of fashion,” founder Jenner stated in her first press release on Oct. 25. “We are breaking down barriers and will redefine the meaning of a fashion brand, with creativity and quality at a better price. I wanted to make Khy a platform for our customers to have the opportunity to experience fashion, through new designers and brands, but at a more accessible price.”
The Khy Instagram account directs followers to sign up for early access, news, and updates at khy.com.
