The Best Fashion Ad Campaigns of the Year

With each highly anticipated season comes a host of new fashion trends to keep up with, as well as high-end campaigns from your favorite brands for the best sartorial inspiration. Fashion brand campaigns run the gamut from featuring your favorite model to recruiting the most influential stars as their muses — and sometimes a bit of both. From Rihanna’s iconic photos in Louis Vuitton’s men’s spring 2024 campaign to Yara Shahidi as the new face of Jean Paul Gaultier, campaigns feature not only models, but some of our favorite actors and pop stars as well.

Following Kendall Jenner and Bad Bunny’s splash as the stars of the Gucci Valigeria campaign, Donna Karan New York has unveiled a relaunch with an “In Women We Trust” campaign for spring 2024, starring industry veterans Cindy Crawford, Linda Evangelista, Amber Valletta, Shalom Harlow, Carolyn Murphy, Imaan Hammam, Karlie Kloss, and Liya Kebede, all lensed by renowned photographer Annie Leibovitz.

Another recent and noteworthy campaign is, of course, Sofia Richie Grainge’s photo shoot for David Yurman. As a proud purveyor of the quiet-luxury trend, it was no surprise the 25-year-old Richie Grainge wore a white maxi dress with a rope-twisted strap and plunging back detailing, while accessorizing with the gold, silver, and rose-gold pieces from the brand’s legacy collection Sculpted Cable. “This campaign is about paving your own way: really being confident, taking direction, and being the leader of your own pack,” Richie Grainge shared at the time. She wore minimal makeup and a slicked-back bun in line with her sophisticated ensemble.

More recently, Billie Eilish fronted a campaign for Gucci marking the launch of the Horsebit 1955 bag made from an animal-free and mostly-plant-derived material called Demetra. The “What Was I Made For?” singer, who is a staunch advocate for sustainability in fashion, poses in Gucci-logo and denim separates while clutching the bag hand, photographed by Tyrell Hampton.

As we anticipate more stunning ads, look ahead for the latest fashion campaigns to inspire your wardrobe, from Donna Karan to Coach, Skims, and more.

Cindy Crawford, Linda Evangelista, Amber Valletta, Shalom Harlow, Carolyn Murphy, Imaan
Hammam, Karlie Kloss, and Liya Kebede for Donna Karan New York Spring 2024